Whether you’re an early-stage company or a mature organization looking to develop something new – you need a team that can quickly and expertly strategize, build and launch.
A MarTech company wanted to improve and re-vision their early advertising product. We assessed customer needs and the marketplace and developed a product strategy and development roadmap. Their engineering team built the product to plan. We worked on sales enablement, delivering buyer profiles, messaging, pitch decks, and battle cards in parallel.
A consumer tech company had an early MVP, but it lacked features to make it compelling to customers and was not secure or scalable. We led software engineering and served as their product manager. We developed their platform and new features, established secure data processes, improved infrastructure to scale growth, built a complimentary mobile app, and a custom analytics dashboard for business KPIs.
A housing company had a vision of being fully tech-enabled and needed technical vision and leadership. We served as their CTO and engineering team building their sensor and technology suite. They also needed to launch their product and generate early sales, and we stepped in as their marketing team leading branding, messaging, website and collateral creation, social media, and PR. We also developed their sales process, lead qualification criteria, and served as their inside sales rep. We set up and managed their analytics, marketing, and sales automation platforms.
A VR company had a solid product vision but wasn’t sure what features to prioritize next or how to bring the product to market and generate sales. We developed a Go-To-Market Strategy that analyzed the competitive landscape, consumer preferences, and sales opportunities. The strategy outlined feature prioritization that progressively unlocked sales opportunities and the marketing plan to launch the product.
A revolutionary wind energy company was ready to come out of stealth and needed help positioning their company publicly. We translated their scientific research and technical product specifications into marketing and sales language. We then designed and developed their website and configured their sales and marketing technology platform. This quickly led to multiple enterprise deals.
A digital design tech company needed to launch their product and drive sales. They also needed help figuring out and prioritizing their product features. We developed strategic messaging, designed and developed their website, and built a custom order tool to automate the checkout process. We also did a deep dive into their customer and product needs and developed a detailed product roadmap that included multiple phases to deliver value to their customers iteratively.