Launching a new company or product takes significant time and resources, which is why a precise roll out is critical. Uprise supports emerging and mature companies in launching new products or entering new markets. We consider product market fit and also look at branding, customer personas, competitive analysis, and core messaging to determine strengths, weaknesses, and opportunities.
Whether it’s creating a new strategy or updating an existing one, our approach and level of engagement is flexible. In some instances, we develop go-to-market strategies for the client and their team to fully execute. With other clients, we develop the strategy and then immerse ourselves in the daily workflow to fully execute it. Sometimes, it's a hybrid of both methods. Regardless of the level of involvement, our go-to-market strategies always focus intently on serving the client’s unique needs and situation.
We start with a market fit analysis to understand how well aligned the client’s product and services are with their market.
We evaluate client vitals such as where the client currently stands with branding, customer personas, company positioning, and messaging. We then establish what is working and what needs to evolve.
We’ll develop a strategy that outlines a clear go-to-market plan backed by data supporting our approach.