Why Business Owners Should Start with Customer Experience When Making Technology Decisions

On Let’s Talk Tech, Uprise Partners' CEO Malinda Gagnon sat down with Brian Yocono on NEWSCENTER Maine to explore why business owners should start with the customer experience when making decisions about technology. Where and how do customers interact with your business through technology? Leaders should ask: Am I equipped to deliver the best possible product or service at those key moments? That’s where you’ll find your critical touchpoints. And don’t overlook the backend—cybersecurity, networking, application management, 24/7 support. Do you have the in-house resources to manage it all? Just like you’d hire a lawyer or an accountant, sometimes the smartest (and most cost-effective) move is bringing in outside tech expertise so you can focus on what you do best: running your business.
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