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Why Business Owners Should Start with Customer Experience When Making Technology Decisions
On Let’s Talk Tech, Uprise Partners' CEO Malinda Gagnon sat down with Brian Yocono on NEWSCENTER Maine to explore why business owners should start with the customer experience when making decisions about technology.
On Let’s Talk Tech, Uprise Partners' CEO Malinda Gagnon sat down with Brian Yocono on NEWSCENTER Maine to explore why business owners should start with the customer experience when making decisions about technology. Where and how do customers interact with your business through technology? Leaders should ask: Am I equipped to deliver the best possible product or service at those key moments? That’s where you’ll find your critical touchpoints. And don’t overlook the backend—cybersecurity, networking, application management, 24/7 support. Do you have the in-house resources to manage it all? Just like you’d hire a lawyer or an accountant, sometimes the smartest (and most cost-effective) move is bringing in outside tech expertise so you can focus on what you do best: running your business.
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At the UNE College of Business Spark Series event, “The Business of Cyber Defense: How Leaders Prepare for and Recover from Cyber Threats," a business owner unpacked exactly what unfolded when European cyber criminals hacked into his company’s data, hijacked it, and demanded nearly $1.7 million in bitcoins to get it back, threatening the company with irreversible losses. Story by Deirdre Fleming Stires, October 20, 2025.
Uprise Partners was proud to collaborate with the University of New England College of Business on this year’s Spark Series event: The Business of Cyber Defense: How Leaders Prepare for and Recover from Cyber threats. As a company deeply committed to helping organizations strengthen their cybersecurity posture, we were honored to help bring together business leaders, educators, and cybersecurity experts for this important conversation.
